• Urban-Focused

    Designed for real-world urban and suburban emergencies—not wilderness survival.

  • Assembled in Ontario, Canada

    Our emergency kits are inspected, assembled and packaged in Brampton, Ontario before being shipped to customers across Canada.

  • Compact & Organized

    Practical essentials packed together and ready to store or carry.

  • Simple & Practical

    Straightforward preparedness without the gimmicks—just practical essentials and clear guidance to help you prepare for your needs.

  • Easy Returns

    10-day return period for eligible unused products.

Family sitting on a couch in a dark room with flashlights, looking at a map, with a stormy sky outside.

Be Ready—Before You Need to Be

Power outages. Severe weather. Unexpected disruptions.

A little preparation now can make an unexpected situation much easier to manage.

★★★★★    4.96 from 25 verified reviews

An elderly couple standing in a kitchen setting, demonstrating how to open a black backpack with a white and orange circular logo on the front pocket.An elderly couple standing in a kitchen setting, demonstrating how to open a black backpack with a white and orange circular logo on the front pocket.

Preparedness for Every Stage of Life

Preparedness needs change with age, health and household. That's why we focus on practical, organized kits that are easy to store and carry, and simple to add to as your needs change.

Urban Go Prep Just-In-Case Kit full contents laid out on a light wood background, including a black zippered kit pouch with an orange logo, a large clear plastic water reservoir bag, a blue rescue blanket, first aid items, orange tape, metal tools, and other emergency preparedness accessories.

A Little Preparedness Goes a Long Way

You don't need a full-size kit to start. The Just-In-Case Kit packs 22 practical items, including water purification tablets, an emergency blanket, a flashlight and a signal whistle, into a resealable bag that weighs about 285 g (10 oz). Keep it in your vehicle, backpack or desk drawer, or add it to a larger go bag.