More than half of the world’s population lives in cities—and in North America, that number climbs to over 80%. Our products and kits are designed with urban living in mind. We research best practices for emergency preparedness and carefully evaluate every item we include. By relying on trusted sources such as federal agencies, emergency management organizations like FEMA, and established government guidelines,

We do the homework for you—so you can feel confident and prepared.

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We Only Sell What We’d Pack for Ourselves


We source, test, and assemble high-quality products into fully packed, sealed kits that are lightweight, compact, and filled with the supplies you truly need when you must leave your home or office in an emergency—whether due to severe weather, environmental hazards, or man-made events that require a quick evacuation.

We also guide our customers on how to customize our Essentials Kits, helping them build a fully prepared go-bag tailored to their personal needs.

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And, we strive to . . .

Keep it Simple!

We don’t overwhelm you with complicated options or make exaggerated claims about our products. There are no gimmicks, no useless items, and no “filler” like you’ll find in so many other readiness kits.

Thank you for putting your trust in us — we’re confident you won’t be disappointed.