Over half the world's population lives in cities - and well over 80% of North America's population lives in an urban environment.  Our products are selected and our kits are built  with that in mind. That's why we research best practices for being prepared, and give careful thought to each and every product we sell.  We carefully research reliable sources, such as federal agencies and  emergency measures organizations (such as FEMA) and government guidelines -  WE do the homework for YOU

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We only sell it, if we ourselves would use it!

Source, test, and assemble  high quality products into fully assembled, sealed  kits  that a lightweight, compact with high quality supplies that are really  needed when you have to leave your home or office in an emergency . . like an evacuation due to weather, environmental, or "man-made" events that mean you have to exit the area, quickly !

Inform our customers on how to add to our Essentials kits to have a fully prepared go bag  tailored to their personal needs.

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And, we strive to . . .

Keep it Simple!

We don't overwhelm you with a numerous complicated  options or exaggerated claims about our products. 

There are no "gimmicks", useless items, or "filler" that characterizes so many "readiness" kits and products that are out there. 

Thanks for giving us your vote of confidence-- you won't be disappointed.